Independent Strategy Consultant

Strategy for markets in motion.

Strategy for markets in motion.

I work with technology leaders to understand where markets are moving, make the choices that matter and create strategies, propositions and paths to growth.

I work with technology leaders to understand where markets are moving, make the choices that matter and create strategies, propositions and paths to growth.

Expertise / 01

From opportunity to execution.

From opportunity to execution.

01

Corporate & Growth Strategy

Corporate & Growth Strategy

Identify where to play, how to grow and the strategic choices needed to get there.

Identify where to play, how to grow and the strategic choices needed to get there.

02

Product & Portfolio Strategy

Product & Portfolio Strategy

Portfolio choices, investment priorities and product strategies grounded in market opportunity.

Portfolio choices, investment priorities and product strategies grounded in market opportunity.

03

Go-to-Market & Positioning

Go-to-Market & Positioning

Market positioning, value propositions and go-to-market strategies that turn technical advantage into commercial outcomes.

Market positioning, value propositions and go-to-market strategies that turn technical advantage into commercial outcomes.

Industry / 02

Navigate complex technology markets.

Navigate complex technology markets.

Domain expertise across the technologies, markets and ecosystems shaping the future of computing and industry.

Semiconductors

AI & Computing

Industrial Technology

Deep Tech

Selected Experience / 03

Putting strategy to work.

Putting strategy to work.

Repositioning a technology leader for the intelligence era

Created a new strategic narrative and messaging framework to reposition an iconic technology company

CORPORATE POSITIONING

Creating a new AI healthcare proposition

Validated the market opportunity and developed the concept for an AI-powered remote healthcare platform

PRoduct strategy

Launching a next-generation compute platform

Built the messaging architecture and event launch framework, shaping the story across audiences and launch moments

Go-to-market

About / 04

About / 04

A strategist by trade, curious by nature.

A strategist by trade, curious by nature.

Anna Schuck is an independent strategy consultant with 12 years' experience across technology, product, commercial and design strategy. She takes a hands-on, collaborative approach, focused on generating tangible impact. Outside work, Anna is an avid reader, aspiring novelist, road cyclist and fair-weather surfer.

Anna Schuck is an independent strategy consultant with 12 years’ experience across technology, product, commercial and design strategy. She takes a hands-on, collaborative approach, focused on generating tangible impact. Outside work, Anna is an avid reader, aspiring novelist, road cyclist and fair-weather surfer.

Contact / 05

Say hello.

Say hello.

Get in touch

Amsterdam · Working internationally